Our Approach
Our approach is based on proven best practice principles in incentive and motivation delivery. These principles are applicable across multiple industries and provide a robust framework for every element of your programme from design through to measurement of return on investment.
If you have an existing incentive programme in place, the Grass Roots Incentive Healthcheck provides an assessment against best practice principles. Our Incentive Experts will recommend quick wins and longer term improvements to your programme to increase its impact and effectiveness.
For clients embarking on a new programme, we have a structured approach, using experts in design, communications, project delivery and technology.
Our incentive design team focus on developing the most effective solution based on your goals and the audience that you are seeking to incentivise.
Our communications experts focus on scheme branding, launch and ongoing communications to ensure that the programme is communicated with high impact.
The project delivery team are responsible for supporting the ongoing management of the scheme, including tactical campaigns, programme reporting and continuous improvement.
Some typical questions that we address when designing an incentive scheme are:
- What are the measurable objectives of the incentive programme?
- What mechanism and approach is most appropriate to motivate your target audience?
- How do you structure an incentive programme to give you the best possible success?
- How can you make sure your budget is spent where it can have the greatest impact?
- How can you demonstrate a return on investment?
For more information on our approach to incentives, contact the Incentive Experts at Grass Roots.